12-Week Agency Launch Checklist
Week 1: Foundation Setup
Business Fundamentals:
Choose and register business name
File LLC registration ($155)
Apply for EIN
Open business bank account
Set up Google Workspace ($6/month)
Education:
Start Google Ads Fundamentals
Complete HubSpot CRM course
Week 2: Digital Infrastructure
Website Setup:
Purchase domain name ($12/year)
Set up WordPress hosting ($15/month)
Install WordPress theme
Create basic website pages
CRM Setup:
Set up HubSpot Starter ($25/month)
Create deal pipeline
Set up contact forms
Week 3: Service Development
Package Creation:
Define three service tiers
Create pricing strategy
Write service descriptions
Sales Materials:
Design business cards
Create one-page service menu
Write follow-up templates
Week 4: Content Creation
Website Content:
Write all website copy
Create sample case studies
Set up blog
Social Presence:
Create LinkedIn business page
Write 10 thought leadership posts
Schedule first month's content
Week 5: Field Sales Prep
Territory Planning:
Map Minneapolis business districts
Create target business list
Plan walking routes
Materials:
Print business cards
Print service menus
Create digital portfolio
Weeks 6-12: Execution
Week 6-7: First Sales Push
Visit 40 businesses
Launch Google Ads ($100 budget)
Start daily LinkedIn posting
Week 8-9: Follow-up
Follow up with all contacts
Schedule meetings
Present proposals
Week 10-12: Optimization
Analyze campaign results
Adjust service offerings
Plan Q2 strategy
Budget Summary
One-Time Costs:
LLC Registration: $155
Domain Name: $12
Business Cards/Materials: $150
Total: $317
Monthly Costs:
Google Workspace: $6
WordPress: $15
HubSpot: $25
Google Ads: $100
Total: $146/month